Hello!
I'm Paulo sá, from Portugal
Strategy & Operations leader with expertise in Executive Direction, Product and Project Management, Team Leadership, Software Development & Product Design.
About
Me
Because Good Ideas
Deserve to Succeed
With over a decade of experience bridging digital strategy, product leadership, and performance execution, I help businesses build scalable digital ecosystems that don’t just perform, but endure.
- Strategic & Operational Leadership — Driving alignment, execution, and measurable business impact.
- Product & Platform Growth — Leading user-centric roadmaps, pricing models, and monetization strategies.
- Full-Funnel Optimization — From acquisition to retention, I execute data-driven CRO, ASO, and growth strategies.
- UX & Digital Experience Design — Building seamless, high-converting journeys that deepen engagement.
Great digital products are built on clarity, consistency, and connection — not guesswork. I bring business goals, user needs, and operational reality into alignment, with a bias toward action and long-term value.
What I bring to the Table
Leadership
Proven ability to lead and inspire cross-functional teams, aligning talent and vision to deliver measurable business growth.
Executive Management
Experienced in streamlining processes, optimizing workflows, and driving efficiency across international teams and projects.
Strategy & Growth
Focused on defining and executing strategies that accelerate user acquisition, retention, and revenue in B2C and B2B models.
Product Monetization
Strong background in designing and scaling subscription models, pricing strategies, and ad revenue streams.
Product & Project Management
Skilled at managing complex, multi-stakeholder projects from planning to delivery, ensuring results on time and on scope.
Data Analytics & Insights
Adept at transforming data into actionable insights that guide strategic decisions and optimize performance.
Core
Strengths
2025
AirNav Systems (Ongoing)
Director of B2C Strategy & Operations
Steering B2C’s strategic vision, growth, and operations of AirNav’s apps and products, leading product direction, revenue optimization, and user engagement across web and mobile platforms. Focused on data-driven decision-making to enhance product performance, market positioning, and customer value.
Overseeing cross-functional teams to refine product strategy, streamline operations, and maximize conversion rates, ensuring sustainable growth and long-term impact in the aviation technology sector.
2024
KOBU Agency
Digital Product Manager
Delivering creative digital projects together with multidisciplinary teams, overseeing project planning, budget, execution and delivery of high-quality digital products.
Committed to steering the development and management of groundbreaking digital products, optimizing user experience through data-driven insights, and leading cross-functional teams to achieve market-leading innovation and growth.
2022
Promoted
Algardata
Web Development Team Leader
Assuring effective and smooth operations of the web development team, project management, problem solving, optimizing solutions, staying up-to-date with industry developments and implementing new technology on the workflow.
Skills: DevOps · DNS Management · Plesk · Web Hosting · Mail Server · Project Management · Team Leadership · Problem Solving · Process Improvement · Product Development
2022
ETIC Algarve
Trainer/Teacher (Web Development)
Training future web developers on effective ways to develop in a work team and real life situations, methodologies, good practices and task management skills.
Skills: Teaching · Training · Communication
2018
Algardata
Web Developer
Delivering quality websites and web apps for businesses and organizations, mostly powered on WordPress, Joomla, HubSpot, Shopify and more, with great focus on scalability, user experience, content management ease, responsiveness and accessibility. Also built several plug-ins and tools for Adobe XD, WordPress and Google Chrome.
Skills: Shopify · JSON · AJAX · Elementor · GitHub · HTML5 · PHP · JavaScript · Responsive Web Design · Joomla! · WordPress · HubSpot
2016
Bloss Investments
Sales & Communication Director
Managed a team of commercial agents and built communication strategies aiming for success and sales. Also responsible for graphic and web design products, , as well as technology consultation.
Skills: Management
2014
ArkBloss
Web & Communication Designer
Design communication assets, supporting the company’s marketing strategy, designing websites and portfolios for different projects, rebranding the group’s brands. Also responsible for management of the company’s IT.
2014
Acerto Digital
Communication Designer Intern
Curricular internship through the college’s program. Responsible mainly for the graphic design products for direct clients of the company. Also gathered some experience in printing and related procedures, helping in the more technical and industrial aspects of printing final products
Skills: Adobe Photoshop · Adobe Illustrator · Adobe InDesign · CorelDRAW
My
Journey
Base
STUDIES
2018
2017
ETIC_Algarve
Web Development Associate's Degree
2014
2010
University of Algarve
Design of Communication Bachelor's Degree
2010
2007
ESL Loulé
Visual Arts High School
Interests & Lifestyle
Technology
I've had an interest in tech since very young, having ventured in both software and hardware every time I can. I've been recently very invested in AI with hobby-projects.
Art & Design
I grew up in a family of artists, so I'd go as far as saying I learned to communicate through images and textures before learning how to speak. Luckily, I also learned how to speak!
Video Games
It all started with classics such as Doom, Quake, Warcraft and so on. My personal favorites are RPG's, MMO's, Indies and racing games with steering wheel and all!
Motorsports
A big part of my life happens on top of my classical motorcycle. Nothing clears my mind for new projects better than riding through a scenic view in the country roads.
Cultures & Tradition
I love to meet new cultures and dive in different traditions. There's so much to learn from the past, and I belive it's the best source of inspiration.
Handmade Crafts
On my free time I run my own leathercraft workshop, registered Kustom Hides. I make art pieces for home decor, automotive items and cultural accessories.
Out of
Office
Some
Thoughts
I'm working on some articles with my thoughts, stay tuned!
You will find some posts about technology, software development, my views in certain topics and definetly “Ted Talks” about motorcycles.